Twenty-eight years of bridging creativity, humaning and execution. Brand identity, AI strategy and systems design. Project management and event production. Coaching for multipassionates. For those ready to ignite their spark, I bring order to the chaos, from agencies to government campaigns all the way to the festival floor.

Where people, ideas and plans collide and ignite.

Homepage: A portrait photograph of Leoni Selby, founder of The Messy Art of Humaning, an expert in strategy, design, and operations offering coaching for multipassionate professionals.
Homepage: A portrait photograph of Leoni Selby, founder of The Messy Art of Humaning, an expert in strategy, design, and operations offering coaching for multipassionate professionals.

Meet the human behind the mess

Hi, I’m Leoni.

I’ve spent the past three decades connecting people, ideas and teams through cross-disciplinary creative chaos.

And the fun has only just begun.

My space is that sweet spot where clients dream, teams light up and ideas catch fire. Blending expression with efficiency, I lead humans and processes with impact and authenticity, combining new tools like AI with good old-fashioned common sense.

Fluent in Dutch, English, pixel, vector and spreadsheet, I bring grounding to mayhem, ride the waves through the storm and hold the line with clarity, surprise, a wink and a smile.

Two ways to work with me. Pick your door.